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Columbia Tap Trail

Logo and Brand

The Columbia Tap Trail is a rails-to-trails project that runs through three historic neighborhoods near downtown Houston, Texas. The trail’s branding system serves to visually connect the three areas and provide way-finding signage for hikers and bikers. The logo is separated into sections to represent each neighborhood and mimic the overall shape of the trail.

The system is composed of three main colors representing the vibrant qualities of each neighborhood. The branding is distinct and simple so that it can apply to a range of different types of signage and be interpreted easily from afar. Rounded corners and bright colors also serve to make the urban trail feel friendly and approachable.

Signage and Wayfinding Package