The Ibn Sina Foundation is a medical foundation with several locations around Houston. Their goal is to provide healthcare for low income individuals who are uninsured or have trouble affording it. This booklet includes four “personas” representing Ibn Sina’s target audience: patients, volunteers, donors, and government partners. Each is accompanied by biographies, statistics, pain points, and character traits. The color palette is meant to be warm and friendly, and the collage inspired visuals are meant to help readers better understand and empathize with the Ibn Sina Foundation’s audience.