Ibn Sina Foundation
Logo and Branding
The Ibn Sina Foundation is a medical foundation with several locations around Houston. Their goal is to provide healthcare for low income individuals who are uninsured or have trouble affording care. Though their iconic interlocking icon remains a staple of their brand, this new logo design modernizes the typography and provides better alignment visual alignment.
The branding’s new color palette and collage-inspired visuals are meant to be friendly and down-to-earth. Ibn Sina Foundation’s new photo imagery helps their audience understand and empathize with their cause. The branding is a unique departure from the cold, corporate visuals normally found in medical marketing, making it stand out for it’s approachable nature.
Target Audience Report
This booklet includes four “personas” representing Ibn Sina’s target audience: patients, volunteers, donors, and government partners. Each is accompanied by biographies, statistics, pain points, and character traits. Every persona is also represented by a distinct visual motif. For instance, donors are represented by a garden because they “help [Ibn Sina] grow” and volunteers are characterized by “helping hands.”
Marketing Brochures
