Suppertime is a cookware brand that calls back to eras such as Victorian England and colonial America in its brand identity in order to evoke the old-fashioned sense of enjoyment and community that comes with cooking. Aimed at young adult consumers ages 18-35, it blends modern visual motifs with Victorian-inspired typography and elements of “cottage-core,” a trending social media movement popular with younger audiences. A quick look at design and packaging trends over the last few years shows that maximalism, throwback appeal, and hand-drawn illustrations are back in full swing. Combining these visual ideas with wavy typographic accents, modern typefaces, and other vectorized elements keeps the design feeling modern and fresh.