{"id":380,"date":"2024-01-16T19:46:56","date_gmt":"2024-01-16T19:46:56","guid":{"rendered":"https:\/\/matocha.studio\/?page_id=380"},"modified":"2024-08-12T19:43:51","modified_gmt":"2024-08-12T19:43:51","slug":"ibn-sina-target-audience-report","status":"publish","type":"page","link":"https:\/\/matocha.studio\/index.php\/ibn-sina-target-audience-report\/","title":{"rendered":"Ibn Sina Target Audience Report"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"380\" class=\"elementor elementor-380\" data-elementor-post-type=\"page\">\n\t\t\t\t<header class=\"elementor-element elementor-element-bd9dfa3 e-con-full elementor-hidden-mobile e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"bd9dfa3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<header class=\"elementor-element elementor-element-a28bd34 e-con-full e-flex 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.elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">Ibn Sina Foundation<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4101eb1 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"4101eb1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"23\" src=\"https:\/\/matocha.studio\/wp-content\/uploads\/2024\/04\/Website-Line-1024x30.png\" class=\"attachment-large size-large wp-image-626\" alt=\"\" srcset=\"https:\/\/matocha.studio\/wp-content\/uploads\/2024\/04\/Website-Line-1024x30.png 1024w, https:\/\/matocha.studio\/wp-content\/uploads\/2024\/04\/Website-Line-300x9.png 300w, https:\/\/matocha.studio\/wp-content\/uploads\/2024\/04\/Website-Line-768x22.png 768w, https:\/\/matocha.studio\/wp-content\/uploads\/2024\/04\/Website-Line.png 1517w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c17e997 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"c17e997\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6f747ad e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"6f747ad\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65e446d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"65e446d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-89c804e elementor-widget elementor-widget-image\" data-id=\"89c804e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"483\" src=\"https:\/\/matocha.studio\/wp-content\/uploads\/2024\/08\/Ibn-Sina-Logo-3.jpg\" class=\"attachment-full size-full wp-image-4203\" alt=\"\" srcset=\"https:\/\/matocha.studio\/wp-content\/uploads\/2024\/08\/Ibn-Sina-Logo-3.jpg 1200w, https:\/\/matocha.studio\/wp-content\/uploads\/2024\/08\/Ibn-Sina-Logo-3-300x121.jpg 300w, https:\/\/matocha.studio\/wp-content\/uploads\/2024\/08\/Ibn-Sina-Logo-3-1024x412.jpg 1024w, https:\/\/matocha.studio\/wp-content\/uploads\/2024\/08\/Ibn-Sina-Logo-3-768x309.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74a7766 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"74a7766\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b48811 elementor-widget elementor-widget-spacer\" data-id=\"5b48811\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0bad237 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"0bad237\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-12350e1 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"12350e1\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fb5907c e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"fb5907c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eec3aa0 elementor-widget elementor-widget-heading\" data-id=\"eec3aa0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Logo and Branding<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e072de e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"5e072de\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6da335a e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"6da335a\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c50929e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"c50929e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d25c418 elementor-widget elementor-widget-text-editor\" data-id=\"d25c418\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 15-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>The Ibn Sina Foundation is a medical foundation with several locations around Houston. Their goal is to provide healthcare for low income individuals who are uninsured or have trouble affording care. Though their iconic interlocking icon remains a staple of their brand, this new logo design modernizes the typography and provides better alignment visual alignment.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25875d2 elementor-widget elementor-widget-text-editor\" data-id=\"25875d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The branding&#8217;s new color palette and collage-inspired visuals are meant to be <strong>friendly<\/strong> and <strong>down-to-earth.<\/strong>\u00a0Ibn Sina Foundation&#8217;s new photo imagery helps their audience <strong>understand<\/strong> and <strong>empathize<\/strong> with their cause. The branding is a unique departure from the cold, corporate visuals normally found in medical marketing, making it stand out for it&#8217;s <strong>approachable<\/strong> nature.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1aa38e9 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"1aa38e9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db1b262 elementor-widget elementor-widget-spacer\" data-id=\"db1b262\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1c90f8 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"f1c90f8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4ca12db e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"4ca12db\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b1c53e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"4b1c53e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa50b9f elementor-widget elementor-widget-heading\" data-id=\"fa50b9f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Target Audience Report<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f5a992f e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"f5a992f\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-852945b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"852945b\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37bbc69 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"37bbc69\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef252f3 elementor-widget elementor-widget-image\" data-id=\"ef252f3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1548\" src=\"https:\/\/matocha.studio\/wp-content\/uploads\/2024\/04\/Ibn-Sina-Booklet-2-2-scaled.jpg\" class=\"attachment-full size-full wp-image-2686\" alt=\"\" srcset=\"https:\/\/matocha.studio\/wp-content\/uploads\/2024\/04\/Ibn-Sina-Booklet-2-2-scaled.jpg 2560w, https:\/\/matocha.studio\/wp-content\/uploads\/2024\/04\/Ibn-Sina-Booklet-2-2-300x181.jpg 300w, https:\/\/matocha.studio\/wp-content\/uploads\/2024\/04\/Ibn-Sina-Booklet-2-2-1024x619.jpg 1024w, https:\/\/matocha.studio\/wp-content\/uploads\/2024\/04\/Ibn-Sina-Booklet-2-2-768x464.jpg 768w, https:\/\/matocha.studio\/wp-content\/uploads\/2024\/04\/Ibn-Sina-Booklet-2-2-1536x929.jpg 1536w, https:\/\/matocha.studio\/wp-content\/uploads\/2024\/04\/Ibn-Sina-Booklet-2-2-2048x1238.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e66f51 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"6e66f51\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f87c5d1 elementor-widget elementor-widget-spacer\" data-id=\"f87c5d1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d9eaf8 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"4d9eaf8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ea7893b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"ea7893b\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a05037 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"1a05037\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a2a9164 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"a2a9164\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2213108 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2213108\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This booklet includes four \u201cpersonas\u201d representing Ibn Sina\u2019s target audience: patients, volunteers, donors, and government partners. Each is accompanied by biographies, statistics, pain points, and character traits. Every persona is also represented by a distinct visual motif. For instance, donors are represented by a garden because they &#8220;help [Ibn Sina] grow&#8221; and volunteers are characterized by &#8220;helping hands.&#8221;<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b356996 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"b356996\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8815f24 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"8815f24\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-136e20f elementor-widget elementor-widget-image\" data-id=\"136e20f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"757\" src=\"https:\/\/matocha.studio\/wp-content\/uploads\/2024\/08\/Ibn-Sina-Booklet-1-cropped2-1024x969.png\" class=\"attachment-large size-large wp-image-4211\" alt=\"\" srcset=\"https:\/\/matocha.studio\/wp-content\/uploads\/2024\/08\/Ibn-Sina-Booklet-1-cropped2-1024x969.png 1024w, https:\/\/matocha.studio\/wp-content\/uploads\/2024\/08\/Ibn-Sina-Booklet-1-cropped2-300x284.png 300w, https:\/\/matocha.studio\/wp-content\/uploads\/2024\/08\/Ibn-Sina-Booklet-1-cropped2-768x726.png 768w, https:\/\/matocha.studio\/wp-content\/uploads\/2024\/08\/Ibn-Sina-Booklet-1-cropped2-1536x1453.png 1536w, https:\/\/matocha.studio\/wp-content\/uploads\/2024\/08\/Ibn-Sina-Booklet-1-cropped2.png 1831w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e3fcd1 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"7e3fcd1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a0159b3 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"a0159b3\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-034383b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"034383b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e33a6a2 elementor-widget elementor-widget-spacer\" data-id=\"e33a6a2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-759535b elementor-widget elementor-widget-image\" data-id=\"759535b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1539\" src=\"https:\/\/matocha.studio\/wp-content\/uploads\/2024\/04\/Ibn-Sina-Booklet-3-1-scaled.jpg\" class=\"attachment-full size-full wp-image-2687\" alt=\"\" srcset=\"https:\/\/matocha.studio\/wp-content\/uploads\/2024\/04\/Ibn-Sina-Booklet-3-1-scaled.jpg 2560w, https:\/\/matocha.studio\/wp-content\/uploads\/2024\/04\/Ibn-Sina-Booklet-3-1-300x180.jpg 300w, https:\/\/matocha.studio\/wp-content\/uploads\/2024\/04\/Ibn-Sina-Booklet-3-1-1024x616.jpg 1024w, https:\/\/matocha.studio\/wp-content\/uploads\/2024\/04\/Ibn-Sina-Booklet-3-1-768x462.jpg 768w, https:\/\/matocha.studio\/wp-content\/uploads\/2024\/04\/Ibn-Sina-Booklet-3-1-1536x924.jpg 1536w, https:\/\/matocha.studio\/wp-content\/uploads\/2024\/04\/Ibn-Sina-Booklet-3-1-2048x1231.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23a352c elementor-widget elementor-widget-spacer\" data-id=\"23a352c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dc3be3 elementor-widget elementor-widget-image\" data-id=\"7dc3be3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1546\" src=\"https:\/\/matocha.studio\/wp-content\/uploads\/2024\/04\/Ibn-Sina-Booklet-4-1-scaled.jpg\" class=\"attachment-full size-full wp-image-2692\" alt=\"\" srcset=\"https:\/\/matocha.studio\/wp-content\/uploads\/2024\/04\/Ibn-Sina-Booklet-4-1-scaled.jpg 2560w, https:\/\/matocha.studio\/wp-content\/uploads\/2024\/04\/Ibn-Sina-Booklet-4-1-300x181.jpg 300w, https:\/\/matocha.studio\/wp-content\/uploads\/2024\/04\/Ibn-Sina-Booklet-4-1-1024x618.jpg 1024w, https:\/\/matocha.studio\/wp-content\/uploads\/2024\/04\/Ibn-Sina-Booklet-4-1-768x464.jpg 768w, https:\/\/matocha.studio\/wp-content\/uploads\/2024\/04\/Ibn-Sina-Booklet-4-1-1536x928.jpg 1536w, https:\/\/matocha.studio\/wp-content\/uploads\/2024\/04\/Ibn-Sina-Booklet-4-1-2048x1237.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66fc201 elementor-widget elementor-widget-spacer\" data-id=\"66fc201\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b71cb1f elementor-widget elementor-widget-image\" data-id=\"b71cb1f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1551\" src=\"https:\/\/matocha.studio\/wp-content\/uploads\/2024\/04\/Ibn-Sina-Booklet-5-2-scaled.jpg\" class=\"attachment-full size-full wp-image-2693\" alt=\"\" srcset=\"https:\/\/matocha.studio\/wp-content\/uploads\/2024\/04\/Ibn-Sina-Booklet-5-2-scaled.jpg 2560w, https:\/\/matocha.studio\/wp-content\/uploads\/2024\/04\/Ibn-Sina-Booklet-5-2-300x182.jpg 300w, https:\/\/matocha.studio\/wp-content\/uploads\/2024\/04\/Ibn-Sina-Booklet-5-2-1024x620.jpg 1024w, https:\/\/matocha.studio\/wp-content\/uploads\/2024\/04\/Ibn-Sina-Booklet-5-2-768x465.jpg 768w, https:\/\/matocha.studio\/wp-content\/uploads\/2024\/04\/Ibn-Sina-Booklet-5-2-1536x931.jpg 1536w, https:\/\/matocha.studio\/wp-content\/uploads\/2024\/04\/Ibn-Sina-Booklet-5-2-2048x1241.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d62f333 elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"d62f333\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71cee46 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"71cee46\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-46f4d39 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"46f4d39\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f6cb03 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"2f6cb03\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a28a1e elementor-widget elementor-widget-heading\" data-id=\"9a28a1e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Marketing Brochures<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18a3ccc e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"18a3ccc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-73cd053 e-con-full elementor-hidden-mobile e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"73cd053\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fbe10f1 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"fbe10f1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-130ad6b elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"130ad6b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"399\" src=\"https:\/\/matocha.studio\/wp-content\/uploads\/2024\/04\/Ibn-Sina-Brochures-1-1024x511.jpg\" class=\"attachment-large size-large wp-image-2801\" alt=\"\" srcset=\"https:\/\/matocha.studio\/wp-content\/uploads\/2024\/04\/Ibn-Sina-Brochures-1-1024x511.jpg 1024w, https:\/\/matocha.studio\/wp-content\/uploads\/2024\/04\/Ibn-Sina-Brochures-1-300x150.jpg 300w, https:\/\/matocha.studio\/wp-content\/uploads\/2024\/04\/Ibn-Sina-Brochures-1-768x383.jpg 768w, https:\/\/matocha.studio\/wp-content\/uploads\/2024\/04\/Ibn-Sina-Brochures-1-1536x767.jpg 1536w, https:\/\/matocha.studio\/wp-content\/uploads\/2024\/04\/Ibn-Sina-Brochures-1-2048x1022.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ea2f4f0 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"ea2f4f0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35eeb37 elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"35eeb37\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div 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class=\"attachment-large size-large wp-image-2808\" alt=\"\" srcset=\"https:\/\/matocha.studio\/wp-content\/uploads\/2024\/04\/Ibn-Sina-Brochures-5-1024x676.jpg 1024w, https:\/\/matocha.studio\/wp-content\/uploads\/2024\/04\/Ibn-Sina-Brochures-5-300x198.jpg 300w, https:\/\/matocha.studio\/wp-content\/uploads\/2024\/04\/Ibn-Sina-Brochures-5-768x507.jpg 768w, https:\/\/matocha.studio\/wp-content\/uploads\/2024\/04\/Ibn-Sina-Brochures-5-1536x1013.jpg 1536w, https:\/\/matocha.studio\/wp-content\/uploads\/2024\/04\/Ibn-Sina-Brochures-5-2048x1351.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd0b8bd elementor-hidden-mobile e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"dd0b8bd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78ba1eb elementor-widget elementor-widget-spacer\" data-id=\"78ba1eb\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ibn Sina Foundation Logo and Branding The Ibn Sina Foundation is a medical foundation with several locations around Houston. Their goal is to provide healthcare for low income individuals who are uninsured or have trouble affording care. Though their iconic interlocking icon remains a staple of their brand, this new logo design modernizes the typography and provides better alignment visual alignment. The branding&#8217;s new color palette and collage-inspired visuals are meant to be friendly and down-to-earth.\u00a0Ibn Sina Foundation&#8217;s new photo imagery helps their audience understand and empathize with their cause. The branding is a unique departure from the cold, corporate visuals normally found in medical marketing, making it stand out for it&#8217;s approachable nature. Target Audience Report This booklet includes four \u201cpersonas\u201d representing Ibn Sina\u2019s target audience: patients, volunteers, donors, and government partners. Each is accompanied by biographies, statistics, pain points, and character traits. Every persona is also represented by a distinct visual motif. For instance, donors are represented by a garden because they &#8220;help [Ibn Sina] grow&#8221; and volunteers are characterized by &#8220;helping hands.&#8221; Marketing Brochures<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false},"_links":{"self":[{"href":"https:\/\/matocha.studio\/index.php\/wp-json\/wp\/v2\/pages\/380"}],"collection":[{"href":"https:\/\/matocha.studio\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/matocha.studio\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/matocha.studio\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/matocha.studio\/index.php\/wp-json\/wp\/v2\/comments?post=380"}],"version-history":[{"count":295,"href":"https:\/\/matocha.studio\/index.php\/wp-json\/wp\/v2\/pages\/380\/revisions"}],"predecessor-version":[{"id":4537,"href":"https:\/\/matocha.studio\/index.php\/wp-json\/wp\/v2\/pages\/380\/revisions\/4537"}],"wp:attachment":[{"href":"https:\/\/matocha.studio\/index.php\/wp-json\/wp\/v2\/media?parent=380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}